First of all, its important to know that the alcohol we use is denatured. This means its not drinking alcohol. Perfumer’s alcohol has been used for a long time, with a history of macerating raw materials therein. Alcohol is the perfect carrier for fine fragrance because it is so light and volatile, meaning that it’s a perfect vehicle to lift and delicately distribute fragrance notes and disappear once its job is done. Other fragrance media may not hold the notes as delicately, but this is why fragrances are often reformulated to suite different purposes, such as candles etc.